Assignment Example | Topics and Well Written Essays - 250 words - 92

Assignment Example Friedan wrote about the way American women who were housewives felt. They felt that they never defined themselves as to whom they were. The women felt that they had no career to identify themselves with; they needed to adjust their role as housewives. Cleaver argued that the White woman-Blackman sickness/problem needed to be brought to the open, dealt with and resolved (Cleaver 27). He concluded that, black men who had been brought up in America could experience the problem of not preferring their fellow black women, but instead prefer white women. He says that in the end, the black may feel as if he betrayed his race, and end up hating the white women. According to Friedan, the nameless problem was that of women housewives not defining whom they were, instead they engaged themselves in housewife business all the time. This problem made them seek medical intervention, only to find that the cure was adjusting their role as housewives (Friedan

Executive Summary- Annual Marketing Plan Essay Example | Topics and Well Written Essays - 750 words

Executive Summary- Annual Marketing Plan - Essay Example To address these, a brief background on Sears Holding Corporation would be introduced prior to expounding on the executive summary, as required. The history of Sears Holding Corporation is traced in 1886 when its incorporator, Robert Sears, started selling watches for the purpose of augmenting his source of income as a station agent (Sears: Chronology, 2010, par. 1). With hard work, perseverance and innovative marketing approach, the legendary growth and ability to meet challenges in its business environment led to its continued successful existence after more than a century of serving the customers’ needs. Today, with its merger with Kmart Holdings Corporation in 2005, it is considered the â€Å"fourth largest retailer in the United States, behind Wal-Mart, The Home Depot, and Kroger (Stores.org, 2006). With the combined efforts of Kmart and Sears, the organization’s executive summary of the marketing plan for the year appears below: Sears Holding Corporation (SHC) has attained a successful profitability performance boasting of â€Å"$1.8 billion of Adjusted EBITDA, an improvement of more than $200 million over 2008† (Sears Holding Corp.: Chairman’s Letter, 2010, par. 1). With the financial success despite the global financial crisis, SHC’s five pillars of marketing strategy assisted in directing all efforts towards growth and improvement, to wit: â€Å"(1) Creating lasting relationships with customers by empowering them to manage their lives; (2) Attaining best in class productivity and efficiency; (3) Building our brands; (4) Reinventing the company continuously through technology and innovation; and (5) Reinforcing â€Å"The SHC Way† by living our values every day† (Sears Holding Corp.: Chairman’s Letter, 2010, pars. 7 – 11). For the coming year, the objectives of the company are summarized herewith: â€Å"(1) focus on new and innovative products for the Kenmore laundry business; (2) enforce leadership through heavy marketing efforts and